Corporate Bonds

A corporation needs to construct a $500 million logistics hub. Rather than diluting the ownership of current shareholders by issuing new stock, or subjecting itself to the restrictive covenants of a massive bank loan, the corporation turns directly to the public markets to borrow the funds. A corporate bond is a debt security issued by a corporation to raise capital. When your clients purchase these instruments, they are stepping into the role of a lender. In exchange for their capital, the corporation promises to return the principal at maturity and, in most cases, pay regular interest along the way. However, the capital markets are rarely so simple. As a registered representative, your primary objective is not merely to facilitate trades, but to understand the architectural integrity of the debt you are placing in a client's portfolio. You must be able to look at a bond's structure and know exactly where your client stands if the corporation thrives, if it struggles, or if it outright collapses.

A historical 1889 corporate bond issued by a utility company. Prior to modern electronic trading, these physical certificates included attached paper coupons that bondholders would manually clip and redeem for their semi-annual interest payments.
A historical 1889 corporate bond issued by a utility company. Prior to modern electronic trading, these physical certificates included attached paper coupons that bondholders would manually clip and redeem for their semi-annual interest payments.
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