Support Organizational Change

When a heavy stone is dropped into a flowing river, the water does not simply vanish; it aggressively routes around the obstacle, generating turbulence, back-eddies, and drag. In project management, a new system, process, or reorganization is the stone, and the existing organizational culture is the river. To successfully deliver a project is to master fluid dynamics—you must account for the currents of human behavior, or your initiative will be overwhelmed by resistance. Delivering the technical components of a project is meaningless if the organization is unwilling or unable to absorb the disruption.

A fluid dynamic simulation showing how flow aggressively routes around an obstacle to create turbulence and back-eddies, mirroring how an organization reacts to a disruptive new project.
A fluid dynamic simulation showing how flow aggressively routes around an obstacle to create turbulence and back-eddies, mirroring how an organization reacts to a disruptive new project.