Comparative Market Analysis (CMA)

Pricing real estate is not an exercise in discovering a fundamental constant of the universe; it is an act of measuring human behavior in a specific marketplace at a specific moment in time. When we want to understand the value of a particular parcel of real estate, we do not weigh its bricks or measure the atomic density of its timber. Instead, we observe the decisions made by independent actors engaged in recent, similar economic exchanges. A Comparative Market Analysis (CMA) is the structured evaluation of similar recently sold homes used to determine a competitive market price for a subject property. It is the primary analytical framework you will rely on to translate raw market data into actionable financial advice for your clients.